For the launch of Luma & Leaf's new Body Scrub, I developed a comprehensive visual campaign to build excitement and engagement across multiple platforms. I designed a web homepage, email template, and created four Instagram posts and five Instagram stories that showcase the scrub’s natural ingredients and luxurious feel. Each piece was crafted to resonate with Luma & Leaf's eco-conscious audience, using a blend of soothing colors and modern typography to highlight the brand's commitment to both self-care and sustainability.
